LAS VEGAS— Bud Light is teaming up with the Las Vegas Hard Rock Hotel & Casino to host the “World’s Largest Pool Party” March 17–21 at the hotel’s new HRH Beach Club pool paradise.

On the heels of the brand’s 11-day hotel takeover in South Beach during football’s biggest week, Bud Light now sets its sights on the five-day pool party complete with an exclusive reception hosted by the Ultimate Fighting Championship on Friday, March 19, a private concert performance on Saturday, March 20 featuring The All-American Rejects, and thousands of adult Bud Light drinkers socializing poolside throughout the weekend.

“Bud Light is always at the center of the action,” said Mike Sundet, senior director of Bud Light brands. “With St. Patrick’s Day, Spring Break and March hoops taking place the same week, we couldn’t think of a better time to bring 3,000 adult Bud Light drinkers together to celebrate at the World’s Largest Pool Party.”

ABC’s “Jimmy Kimmel Live” is sending its correspondent, Yehya Mohamed, to be an honorary lifeguard at the World’s Largest Pool Party and introduce The All-American Rejects performance for the live music segment on a future show broadcast. Additionally, SIRIUS XM’s Covino & Rich will broadcast their satellite radio show – a daily dose of celebrity guests, girls, music, relationship talk and tales from the red carpet – live poolside March- 17-19 from 6-9 p.m. ET (SIRIUS XM Stars, SIRIUS 108/XM 139).

For those unable to make it to Las Vegas, Bud Light is partnering with Ustream to stream live video of The All-American Rejects concert on March 20. Adults 21 years old and older can become a fan of the official Bud Light Facebook page and view the performance on their personal laptops and computers.

Bud Light provided adult consumers an opportunity to win access to the World’s Largest Pool Party and a stay at the Las Vegas Hard Rock Hotel & Casino through local bar promotions and register-to-win opportunities at www.budlightpoolparty.com.

To assist the hotel’s bars and restaurants in confirming individuals who purchase alcohol are of legal drinking age, Anheuser-Busch is providing I.D.-checking materials as part of its We I.D. program, including drivers’ license books and legal age calendars.

Hard Rock Hotel & Casino Las Vegas dives into the 2010 swimsuit season with the opening of HRH Beach Club and Skybar, the location for Bud Light’s World’s Largest Pool Party. Already known for the world famous, trendsetting Sunday afternoon pool party, Rehab; and named one of the top 10 pools in the world, Hard Rock welcomes another steamy pool season. As part of the property’s $750 million expansion over the past two years, 2010 brings a new all-suite Tower, Vanity Nightclub, Reliquary Spa and more than 40,000 sq. ft. of additional casino space. Hard Rock is iconic in Las Vegas for its innovative nightlife and music scene where such acts as The Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. The Joint by Rogue concert venue continues to bring in the biggest and best acts in rock ‘n’ roll such as John Mayer, The Killers, Zac Brown Band, Paramore, Them Crooked Vultures, and now for the first time, The All-American Rejects.

About Hard Rock Hotel & Casino

The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas’ fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Foo Fighters, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. In May 2009, Hard Rock & the new Joint became home to Las Vegas’s first rock residency show, Supernatural Santana: A Trip Through the Hits. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 479 guest rooms and the brand new all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 70,000 square feet of casino space; 135,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub, co-owned by baseball legend Jason Giambi; the new Reliquary water sanctuary and spa located directly across from the all-new Brannon Hair salon; The Beach Club with a swimming pool that was selected by the Travel Channel as one of “The Top 10 Pools” in the world; Rehab, the trendsetting Sunday afternoon pool party; the all new Joint by Rogue concert venue; rock club Wasted Space, co-owned by motocross star Carey Hart; a 7,000 square feet Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Pink Taco and the 24/7 diner Mr. Lucky’s; numerous cocktail lounges; several retail stores; and the Hard Rock Health Club, a state-of-the-art fitness center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.