Tandem skiers, Matt Herreman and Matt Cook, performing double backflips at The Big Air Show, snow event in the Roman Plaza of Caesar’s Palace, Las Vegas, NV, July 3, 2010 (C) Al Powers / RETNA ltd

Skier, Mat Heffeman, performs an inverted 360 at The Big Air Show, snow event in the Roman Plaza of Caesar’s Palace, Las Vegas, NV, July 3, 2010 (C) Al Powers / RETNA ltd

at Hard Rock Hotel & Casino in Las Vegas, NV on July 4, 2010. (C) RD/ Erik Kabik/ Retna Digital ***HOUSE COVERAGE***

LAS VEGAS (July 5, 2010) – Caesars Palace and Coors Light teamed up to provide the coolest venue in Las Vegas to celebrate Independence weekend. The outdoor Roman Plaza in front of Caesars Palace was transformed into the ultimate cold zone, complete with a four-story ski jump with demonstrations by professional snowboarders and skiers, a walk-through ice lounge and live music on Saturday. With daytime temperatures reaching higher than 100 degrees Fahrenheit, Caesars Palace provided an oasis in the heart of the Las Vegas Strip. Guests 21 and older were among the first in the country to enjoy an ice cold Coors Light Silver Bullet Aluminum Pint. On Sunday, July 4, the Roman Plaza provided the perfect backdrop for viewing the Caesars Palace fireworks display.

·         Big Air Show – Professional snowboarders and skiers performed jaw-dropping tricks on a snow-covered, four-story ski jump outside on the Roman Plaza

Photo Credit (ski jump): Al Powers

Photo Credit (fireworks): Erik Kabik

This event was a “Carbon Free” certified event, in conjunction with CarbonFund.org, a non-profit.  For more information, please visit: http://www.carbonfund.org/site/business/carbonfree_products/

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